Laferté, M., Therrien, F., Bélanger-Gravel, A. et Al. (2015). Promoting Physical Activity among Tweens in Québec: the WIXX Multimedia Communication Campaign dans Alberta Centre for Active Living, Vol. 26, No. 1.
Huhman, M., Potter, L.D.,Wong, F.L., Banspach, S.W., Duke, J.C., Heitzler, C.D., 2005. Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign. Pediatrics 116 (2), e277–e284.
Québec en Forme, 2012a. La cible : ce que nous savons des 9–13 ans. Québec en Forme, Trois-Rivières.
Lemay, J.F., Lagarde, F., Gauvin, L., 2012. A Framework for Evaluating the Impact of a Multimedia Media Campaign to Promote Physically Active Lifestyles among Tweens in Quebec 2012–2016. Québec en Forme, Trois-Rivières.
Bélanger-Gravel, A., Gauvin, L., Initial recall and understanding of a multimedia communication campaign to promote physical activity among tweens: A process evaluation study. Preventive Medicine 69 (2014) 192–196 p.
Léger Marketing Inc. (2014). Opinions et attitudes à l’égard d’un mode de vie physiquement actif : Rapport − Dyades parents-enfants (Volet enfants − 2014). Montréal : Léger Marketing.
Bélanger-Gravel, A., Laferté, M., Therrien, F., Lagarde, F., & Gauvin, L. The overall awareness and impact of the WIXX multimedia communication campaign, 2012-2016. Journal of Physical Activity & Health
Cutumisu, N., Bélanger-Gravel, A., Gauvin, L., Laferté, M., Lagarde, F., Lemay, JF., Robitaille, É. Opération Wixx: The influence of neighbourhood walkability on active transportation to school among urban preadolescents living in Québec, Canada. 5th Inte
Bélanger-Gravel, A., Gauvin, L., Lagarde, F., Laferté, M. & Lemay, JF. Socioeconomic and familial correlates of frequency of physical activity among parent-tween dyads: Unique and shared influences. 5th International Congress on Physical Activity and Publ
Bélanger-Gravel, A., Gauvin, L., Lagarde, F., Laferté, M. & Lemay, JF. A Social Marketing Campaign to Promote Physical Activity among tweens: Initial Awareness and understanding of the WIXX campaign. 5th International Congress on Physical Activity and Pub
Gauvin, L., Bélanger-Gravel, A., Cutumisu, N., Laferté, M. & Thérien F. The WIXX multimedia social marketing campaign : Branding physical activity among tweens in Québec. Global Summit on the Physical Activity of Children, Toronto, May 2014. (WORKSHOP)
Cutumisu, N., Bélanger-Gravel, A., Gauvin, L., Laferté, M., Lagarde, F., Lemay, JF., Influence of neighbourhood deprivation and perceived safety on active transport to school among preadolescents aged 9 to 13 years living in urban Quebec. Global Summit on
Bélanger-Gravel, A., Cutumisu, N., Gauvin, L., Laferté, M., Lagarde, F., Lemay, JF., Robitaille, É. Socio-ecological correlates of sedentary behaviors among parent-tween dyads: a multilevel perspective. Global Summit on the Physical Activity of Children,
Bélanger-Gravel, A., Gauvin, L., Lagarde, F., Laferté, M. & Lemay, JF. Correlates of awareness of a multimedia social marketing campaign to promote physical activity among tweens: The WIXX campaign. Global Summit on the Physical Activity of Children, Toro
Cutumisu, N. Bélanger-Gravel, A. Robitaille, E. Laferté, M. Lagarde, F. Gauvin, L. How the built environment and population deprivation influence the reach of community-based activities emerging following a multimedia communication campaign: Results from
Cutumisu, N. Bélanger-Gravel, A. Robitaille, E. Laferté, M. Lagarde, F. Gauvin, L. Joint effects of walkability and parental perceived neighbourhood safety on likelihood of active travel to school: A longitudinal follow-up of Operation Wixx. Moving Active
Bélanger-Gravel, A., Cutumisu, N., Gauvin, L., Lagarde, F. & Laferté M. Analysis of the moderating effect of area deprivation on the impact of the WIXX multimedia communication campaign on children’s physical activity. International Society for Behavioura
Bélanger-Gravel, A., Cutumisu, N., Gauvin, L., Lagarde, F., Laferté, M. Short-term impact of the WIXX multimedia communication campaign on children’s physical activity beliefs and behaviours. International Society for Behavioural Nutrition and Physical Ac
Bélanger-Gravel, A., Cutumisu, N., Gauvin, L., Lagarde, F. & Laferté M. The moderating effect of socioeconomic status on the short-term impact of the WIXX multimedia communication campaign on children’s physical activity. 5th ICCR Congress on Chronic Soci
Bélanger-Gravel, A., Thérien, F., Laferté M. & Gauvin, L. La technologie mobile et la promotion de l’activité physique chez les jeunes : l’usage et le non-usage d’une application mobile dans le contexte de la campagne de communication WIXX. 84e congrès de
Bélanger-Gravel, A., Lottinville, S., Beaurivage, D., Laferté M., Therrien, F. & Gauvin, L. Integrating theWIXX campaign messages and activities into daily practice: A theory of planned behaviour elication study of practitioners’ beliefs. World Social Mar
Bélanger-Gravel, A., Gauvin, L., Lagarde, F. & Laferté M. The WIXX campaign: Analyzing the moderating effect of socioeconomicstatus on children’s physical activity. World Social Marketing Conference, Washington, May 2017. (poster)
Bélanger-Gravel, A., Gauvin, L., Lagarde, F., Therrien, F. & Laferté M. La campagne de communication multimédia WIXX et la pratique d’activités physiques chez les jeunes Québécois. Association canadienne de santé publique, Montréal, Mai 2018. (poster)
